Tres X Hermanos is a Mexican-inspired brand named after the three sons of Chef Ojie, Xavi, Xantiago, and Xaulo. The logo features a half circle (the bottom half of the circle) and a mustache, which symbolize traditional Mexican culture and heritage. The circle represents unity, wholeness, and community, while the mustache represents masculinity, strength, and pride. Together, they convey a sense of brotherhood, family, and tradition, which are central to the Tres X Hermanos brand.